Milla Milla is an Australian-native inspired perfume brand. We developed the brand identity and product packaging with an objective to capture the nuances of their story.

Milla Milla desired packaging that broke the standard for monochrome, reductive aesthetic. From the raw but elegant design, and colourful abstract artworks, everything is created as a reflection of Australian landscape.

The challenges we overcame with the custom packaging was designing a box that maximised space for the artwork, showcased the bottles, was a paper-only construction (meaning no non-recyclable materials) and maintained structural integrity.