The Virtual IT Department is a family business with its roots in IT support for disability and care sectors. 21 years in and they were ready for a shift in how they express their passion for the work they do. They needed a way to extend their values for simplifying complicated technology and helping people thrive from an in-person experience to the rest of the world. The brief required a fun, personable, and professional brand that represents how they work. We developed an identity that centralises around a simple brand symbol. From there, the rest of the identity works together to build upon this language of simplicity and fun.