At Known By we combine strategy and design to create recognition
We’re a small team of designers, marketers and curators with a unified goal of creating beautiful brands that connect people and business. Our practice is defined by strategic clarity and creative excellence, leveraging insight and intuition to give companies competitive advantage.
Our directors
Phoebe Simpson
Creative Director
Phoebe brings a wealth of experience in design and project management to her work, leading projects with a refined, grounded sensibility. Her natural, discerning eye for design has resulted in a portfolio of work that elevates a diverse range of brands. She is a design-thinker, curator and maker of brands—bringing a distinct sense of curation and aesthetic to every project.
Tom Simpson
Strategic Director
For over seven years, Tom has led Known By in the pursuit of helping businesses clarify their voice and build their vision. He is a lateral thinker, mixing strategic and creative insights to forge new opportunities for brands. With a deep understanding of craft and commerce, Tom brings a strategic advantage and creative edge that clients can lean on.
Our methodology
Looking beyond trends, we find the principles, narratives, and stories behind every business; giving them a unique voice that helps them stand out. Merging strategy and storytelling, creativity and technology, we work to create compelling brands that bridge the gap between businesses and the people they exist to serve.
We treat every project with a refreshed interest and curiosity, leading with conversation, and making room for the unexpected. We use design to move people, shape perceptions, and make change. We distil complexity into clarity, ask good questions, and avoid the overused.
We care about the details and never settle for good enough. We believe that staying inspired is the job, and what you say only means as much as how you say it. We are endlessly curious and creatively obsessed, always learning, and believe in making things better by making better things.
In a world of increasing noise, we define how great companies show up, and what they’re known by.
Growth with intention
We deliver purposeful growth that moves people and businesses forwards. From strategy to design, we work collaboratively, understanding our client's vision in order to create change with intention.
Brands are stories
Brands are stories that connect people together and represent powerful ideas. We clarify these stories and connect them with the people that need to hear them.
Design for change
Design is the art of simplifying complex ideas, inspiring action, and making things better. We use design as a foundation for how we solve problems and create change.
Curated with intent
We’re selective in how we work, thoughtfully arranging elements to create unexpected but beautiful compositions. This curation approach defines our style.
Words from our clients
"I had an excellent experience working with Phoebe and Tom at Known By. They are professional, innovative, and highly responsive. They developed a tailored marketing strategy and branding theme that was outstanding - with their approach being seamless and personal. Their clear communication and reports kept me informed throughout the process the entire time. I highly recommend these legends for anyone looking to elevate their marketing game!"
"Phoebe and Tom are extremely talented and lovely to work with. The care they took to deep dive into our business and understand our needs, values and goals was incredibly thorough and professional. They've transformed our businesses' branding and messaging into something that will grow with us for a long time to come. Can't recommend their services enough."
Become the most sought-after brand in your industry.
If you’re ready to be seen and sought-after in your industry, we'd love to help you achieve the recognition you deserve.
