Our Studio

Known By specialises in all aspects of brand, strategy and design, helping our clients build brands that are valuable to both their businesses and the world around them.

Our award-winning practice is led by genuine curiosity, strategic insight and creative process with projects spanning from start-ups to established businesses of varying size and sectors.

We exist to unlock creative, purpose-driven businesses that have the courage to be different and shape culture.

Known By was founded in 2018 by Phoebe Simpson & Tom Simpson.

Phoebe Simpson
Tom Simpson

Our Approach

We are a team of strategists and creatives recognised for weaving together commercial objectives with creative intuition to meet real human needs. Every business has a story and it’s our mission to thoughtfully amplify the impact of those stories by developing meaningful outcomes. We are collaborative and conversational in our approach to unlocking the potential of purpose-driven brands. We leverage intelligent communication and powerful design to connect.


AGDA Packaging Finalist 2023