The Brand Journal

What is a brand concept?

Make your brand more memorable with a brand concept.

3 brand identity keys for attracting better customers

There’s 3 things your customer needs to see from your business or else they’re moving on.

Unleash your creativity with a creative routine

The best creative minds in history had a creative routine from Earnest Hemingway to Benhamin Franklin, here's how you can unlock your own creativity.

What is vision? For Business Owners & Brands

Why did Mark Zuckerberg say no to $1 billion? He had a vision.

What is Brand Strategy?

Why Brand Strategy is the answer to long term business growth.

Nash Lane's Rebrand

How a local Mildura cafe became a high-end brand

Ideas + Action

Combining two powerful sides of creativity

Purposefully limited

The essence of strategy is choosing what not to do.

Moving forwards

Finding clarity, taking a step

Staying inspired

Because it is the job

Active seeking

On the precipice of something new

Returning to why

The fight for attention

Simple proof

What have you proven to be true?

Your pursuit

When five minutes turns into forty-five, and days turn into weeks.

'Should do' or 'Want to'?

Navigating your 'should do' vs 'want to'

Untapped potential

Working in the tension between vision and reality