All of the One Summer products are based around a brilliant sustainable refill system. Our job was to turn the packaging into an experience that not only feels fun and special, but intuitively highlights how the system works for future refills. “Summer all year round” is a brand statement we developed as a phrase to capture the heart and personality of the brand. The statement and circular design also help to support the circular economy motif throughout the identity, always coming back to the idea that nothing should be wasted, but rather reused. We wanted all the packaging components like tissue paper and thank you cards to highlight this story and bring personality and play to the brand experience.
We invested time early on, selecting colours for each product category in order to bring clarity to the range. Sometimes the work of communication is subtle and can go unnoticed, but that’s exactly what makes it work. Good design enables effortless use through intuition.
The identity is a reflection of what we see in the business - it needed to be sweet, fun, colourful and natural; just like the products; just like the brand’s heart to do good for the planet; and just like the young family behind the story.