Hosea was birthed out of a heart to explore, dream and wonder, and is devoted to products and wares that evoke mindful and creative living.
Hosea Store is built on a story of beauty, rest and connection. The visual and verbal language of Hosea Store brand is built around this brand story we developed in the brand strategy. Everything is either born from, or filters through this concept as a reference point for the brand.
The Hosea logotype is an elegant and beautiful presence across any application or context. It delivers the name with a certain tone, striking an impression with each encounter; whether for the first time or yet another.
Every detail of Hosea Store has been designed with the intention of giving space to breathe, and connecting to self. This is true for each piece of printed material, including thank you cards printed with recycled stock, delicate type and an area for hand written notes to express kindness and gratitude.
We launched the brand with a launch campaign, Rye. The concept of Rye campaign was to bring a coastal feel indoors. We achieved this by contextualising the furniture within a naturally raw and beautiful environment. The sunset stricken back beaches of Mornington Peninsula was a perfect place to document this idea.
Hosea’s eCommerce site is their shopfront, and needed to offer a depth of experience that speaks of their focus on beauty, rest and connection. Our goal was to ensure a simple, and intentionally spacious layout with beautiful imagery, to make each customer feel right at home.
