We approached the identity refresh with a balanced understanding of how the company needs to adapt to their competitive market while honouring their brand recognition. For that reason, it was important to maintain key aspects of the existing identity without getting weighed down by the parts that didn’t serve them anymore.

From brand messaging and identity, to their website, print collateral and marketing, we refined each element of their brand, and tied it together with key concepts rooted in their brand positioning. The result is a brand that feels effortless and secure, speaking to high-end clients with their value for high-end craftsmanship and transparent project systems, while maintaining their humble, grounded, and family-centric approach to their work.