Shadow Form

Client
Client
Shadow Form
Industry
Window Furnishings
Project

Shadow Form is a custom window treatment specialist founded by Ash Clarke. With a background in Interior Design, Ash has a design-led approach to each project. The brand positioning of elevated but high-capacity helped us define how we treated everything from the brand to custom website, giving it a boutique feel, while still conveying their technical, systems approach to window furnishings.

The brand takes on a refined but casual tone, and plays on the concept of atmospheric mood curation, stemming from the name, Shadow Form. In addition to the identity refresh, photoshoot, and custom website, we crafted their brand messaging which explores a poetic angle at times, further contributing to the idea of not just practicality, but mood curation.

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