We were engaged for Oliver’s Australia and New Zealand campaign in collaboration with Upstride. In an effort to engage a new generation of workers, we developed the Built For This campaign as a celebration of the resilient spirit of the Aussie and Kiwi workforce—and the boots that work as hard as they do.

From construction sites to the home barbecue, from the wet season tropics to airport terminals—the campaign positions Oliver Boots on the idea of being built for the occassion—a strong brand promise brought to life across every touchpoint with grit and good humour.

Known By led the strategic and creative brand approach, creative direction, design and campaign rollout.