The personality we developed for Tailor Made’s identity had to say more than the common employment agency. They needed to be marked by excitement, aspiration, and fun.
We developed their logo as the centrepiece for their brand, making a strong statement of difference. The rest of the identity flowed from this same place. From the Visual Identity, to the implementation of printed matter, the brand remains true to the core we discovered from the outset - purpose, and worth for the individual.
As a part of the project, we developed a 10 week work book covering the Tailor Made curriculum. It’s full of gold and wisdom, practical activities, encouragement, and spaces to unload some personal thoughts.