Sarah Prescott is a brand and marketing strategist with a heart for invigorating small-medium business owners with a sense of new possibility, helping them tell their authentic stories, and connecting them with others. Our job was to create a visual identity that embedded this story into her identity.
Marketing can be a complex and daunting space for some. We pieced together the identity in a way that provides a sense of clarity and confidence that alleviates any initial feeling of unknown. The simple treatment of design and directional shapes help to express this idea of leading people and the provision of clarity.
It’s been a pleasure to work on this brand for Sarah Prescott. There’s lots of elements that need to come together to express a business and a person; strategy, design, words, imagery. And yet, in the end it just ‘feels right’. The simplicity of shapes and type felt right for Sarah Prescott, a perfect balance of professional and personal, elegant and fun, confident and thoughtful - everything Sarah is too.